Caroline Slootweg1
1CCO, Kelp Blue
Correspondence: Caroline Slootweg, caroline.slootweg@kelp.blue
Ensuring a broad marketplace for seaweed and seaweed related products requires a wider market development effort beyond a focus on the oceans. Shifting the focus to the end applications and the positive impact they have on the wider shift to sustainability can have outsized effects on the ability to market and commercialise seaweed derived products. We’ll be sharing insights into the global market potential for non-food related components extracted from kelp/ macrocystis, wider positioning/messaging strategies and the new market potential given innovations in related industries able to absorb seaweed derived products.