Macrocystis pyrifera cultivation at scale: how the industry can think big, but stay focused 

Daniel Hooft1

1CEO, Kelp Blue

Correspondence: Daniel Hooft, danielhooft@kelp.blue

One issue facing the seaweed industry is how to “scale”. Kelp Blue was founded in 2020 with this specific goal in mind. Scaling has not only to do with increasing efficiency of the various components of seaweed farming and processing but it’s also essential to have the correct mindset while staying focused on achieving the smaller milestones that prove that progress is being made, and ongoing funding and investment is secured. Getting the balance right to ensure continuity requires this balance.

We will be sharing our learnings on how to balance the collective vision (for the industry) while also focusing on operational success to keep projects funded and progressing with a specific focus on Macrocystis pyrifera and the nuances of this particular species.